Campaign Chemistry
Why Uber Eats went with Caesar salads and conspiracy theories for Super Bowl LIX
It was the Super Bowl ad that delivered a "dream dinner party" roster of talent.
In this episode of Campaign Chemistry, Campaign senior reporter Leslie Blount speaks with Danielle Hawley, global head of creative and brand at Uber, and Dave Horton, ECD and partner at agency Special U.S., for a peek into the kitchen for the 'Football is for Food' campaign by Uber Eats. They discuss the creative process, the importance of humor (especially when it's self-deprecating) and the dynamics of their client-agency relationship that made this collaboration such a success. The duo also share a BTS look at working with the famous foodies like Martha Stewart and Hot Ones host Sean Evans along with frontman Matthew McConaughey, Charli XCX, Kevin Bacon and Great Gerwig.
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