#450 - Building Rockets and Brands: Jerry Vida on Scaling Smarter with AI & Data

Jun 5, 2025

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From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon.

Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters.

As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies.

Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights.

In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss:

00:00 - E-Commerce Expert Discusses Amazon Success
02:06 - Lightning Deal Hack Success Story
04:21 - Benefits of Industry-Focused Newsletters
09:08 - AI Technology in E-Commerce Growth
10:41 - Engineers Excel in E-Commerce Sales
17:52 - Maximizing Profitability Through AI Technology
20:52 - Switching From Agencies to Internal PPC
25:15 - Maximizing Profitability With Amazon Strategies
28:13 - Maximizing Profitability Through Amazon Optimization
31:54 - Future of E-Commerce
37:38 - Optimizing Product Listings for Multiple Avatars
44:02 - Leveraging Amazon for Customer Acquisition
47:39 - Rocket Science and E-Commerce Integration
48:12 - Description of Visuals on YouTube
53:14 - Rocket Launch Safety and Precautions
55:33 - Unlocking Success in E-Commerce