The Self-Employed Life 963: Elizabeth Solaru - How To Start And Build A Successful Luxury Brand
In this episode of the self employed life, I had the great pleasure of speaking with the best selling author of the book The Luxpreneur: How to Start and Build a Successful Luxury Brand, Elizabeth Solaru about how to build a luxury business. We discussed how clients in the luxury world think, brand and buyer relationships, and several key points to build a luxury brand. Elizabeth shares valuable insight on how to interact with clients, what makes a luxury brand successful, and much more.
Elizabeth Solaru is the multi award-winning founder of Elizabeth's Cake Emporium. Recognized as one of the best wedding cake companies in the world, her company creates the most opulent and beautifully handcrafted cakes. A pioneer in the wedding industry, her creations have been featured in numerous national and international blogs and publications, including Vogue, Tatler, The Times, WedLuxe, Brides, Martha Stewart, The Telegraph, and HELLO.
Clients include British, European, and Middle Eastern royalty, celebrities, and high-net-worth individuals. Elizabeth has appeared on the BBC, the Good Food Channel, BBC Radio, and Sky Living as a luxury expert. Elizabeth is an international keynote speaker and competition judge who travels the globe, and she presents on a number of topics, ranging from her own inspirational creative journey from microbiologist and headhunter to luxury cake maker, to encouraging diversity in the luxury industry.
Author of the best-selling artisan cake book Opulencia and host of the Luxury Business Podcast, Elizabeth continues to inspire and educate. Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand, delves into luxury entrepreneurship, offering readers a comprehensive guide to building a successful luxury brand.Elizabeth Solaru's influence extends beyond cake artistry. She is the CEO and Founder of Diversity in Luxury Awards, celebrating excellence and diversity within the luxury sector. As a business consultant, she advises luxury brands on how to innovate and thrive in a competitive market, known for her dynamic approach to business and her focus on creating authentic connections.
Recognised as one of the Masterful 100 by the prestigious Eat Love Savor, Solaru is celebrated not only for her artistic talent but also for her business acumen. She has been a keynote speaker at prominent events at JP Morgan, The Inner Circle Experience and international business forums, where she discusses the intersection of luxury, creativity, business, and diversity.
Elizabeth Solaru’s latest venture explores the evolving landscape of the luxury market and offers insights on how brands can stay ahead in a rapidly changing world. Through her consultancy, publications, and public speaking, Solaru continues to shape the future of the luxury industry, championing innovation, diversity, and excellence.
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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.