

Lindsay Rios: Fractional Pricing Formula
Apr 2, 2025
43:57
In this episode, we’re joined by Lindsay Rios, a Fractional Revenue Leader who helps early-stage startups. Lindsay shares her journey into fractional work, the mindset that’s drives her, and her perspective on the startup world.
We discuss what it means to be a fractional leader, why some founders hesitate to hire one, and how to navigate those conversations.
Lindsay also breaks down how she prices her services, including a formula that works well with clients.
Topics Covered:
- Lindsay’s journey into fractional work
- The “chip on your shoulder” that fuels her
- What’s happening in the startup world right now
- Defining the role of a fractional revenue leader
- Misconceptions founders have about hiring fractional talent—and how to handle them
- How to structure pricing as a fractional
- Why LinkedIn is more than just a platform—it’s a business advantage
Connect with Lindsay: