Coaching for Leaders 757: The Key Elements of a Powerful Personal Brand, with Goldie Chan
Nov 3, 2025
Goldie Chan, founder of Warm Robots and author of Personal Branding for Introverts, shares her insights on powerful personal branding. She emphasizes the five C's: Clarity, Consistency, Competency, Confidence, and Community. Goldie encourages listeners to define three key words that reflect their identity, maintain consistent online presence, and prioritize promoting their ideas over self-promotion. Her approach highlights how calm confidence can foster trust and build a compelling brand, even for introverts. Tune in for practical tips to enhance your personal brand!
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Brand vs Reputation: Who Tells The Story
- Personal brand is the story you tell about yourself; reputation is what others say when you're absent.
- Craft your brand deliberately to influence the reputation you want.
Pick Three Words As Your Core
- Do clarify your personal brand by choosing three words you want associated with you.
- Use those words as the foundation to focus your public story and content.
Do The 20-20 Keyword Exercise
- Do the keyword exercise: list 20 soft and 20 hard keywords, then pick only three total.
- Complete this exercise yourself first to surface authentic words you care about.
