Grow Your Video Business with Ryan Koral 331. Transitioning from Commercial Work to Original Content with Patrick Moreau
We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell.
It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors.
If you have a story burning within you, maybe it's time to start developing your business to be able to produce this content that you dream about. Buckle down and "do the thing"! The world needs the story that you have to tell.
Key Takeaways- Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity.
- Build trust with your investors and give them a remarkable experience that they can't get anywhere else.
- Test your ideas for original content to make sure that they are actually good ideas and that will make money.
- Build a thriving team that can excel in the 5 key areas of a successful film production team.
Patrick Moreau is an Emmy-Award winning Director and Cinematographer. The focus of Patrick's work is to bridge ways of thinking and being in the world by sharing the experiences of individuals. He believes that there are so many ways to be alive in this world, and through storytelling, we can gift somebody with the experience of another.
All of Patrick's work is built on a foundation of the science of storytelling. He leverages the fundamental principles from academic journals, distills them, and shapes everything he creates within a story framework, which has been tested and proven again and again.
Patrick believes that a cornerstone of creating a world of remarkable stories is to share insights and education with others to tell their own stories. He has built educational courses that have reached over 25,000 filmmakers, taught at the United Nations and educated creatives in over 30 countries.
Patrick is tireless in the pursuit of finding and telling remarkable stories, because he believes they have the power to create a more connected and compassionate world.
In This Episode- [00:00] Welcome to the show!
- [02:42] Meet Patrick Moreau
- [06:50] Building sustainability while creating original content
- [11:14] Sourcing ideas for original content
- [14:20] Securing investments for your original content
- [19:33] Managing creative input from investors
- [26:05] Testing your content ideas
- [29:46] Building your core team
- [36:34] Patrick's education classes
- [39:32] Do The Thing!
- [41:34] Connect with Patrick
- [42:15] Outro
"We got into this to do stuff we care about. We got into this to have some kind of influence on the world. And if we're finding ourselves in a place where we're stuck in endless revisions and we feel like a tripod and we're doubting that our work matters, to remember that we own our own outcomes, we own our choices." [39:50] - Patrick Moreau
"And then also having the humility to know you don't have all the ideas that like being open to, like you said, you know, somebody else has a great idea and not just shutting it." [23:29] - Patrick Moreau
LinksGet the The Lead Machine: Website Checklist for Filmmakers
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