Me loves me’s a-bitta Kricket.

A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour

Bowls you over.

Smacks tastebuds for 6.

Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.

And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.

Cricket, the sport, played in England and India.

Marries the two countries.

Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.

And, the “K” is so iconic.

to me it represents

doing things differently

questioning everything.





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ON THE MENU:

1. The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
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5. How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
6. What To Do When Everything is Going Wrong: do the opposite of what you think you should do
7. How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
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