HUNGRY. Will Bowlby, founder Kricket: Revealing The Hidden Marketing Genius of Kricket Modern Indian Restaurants and London’s Favourite Cocktail Bar SOMA, Soho
Me loves me’s a-bitta Kricket.
A raucous rollercoaster of Mumbai-melting, Bombay-bouncing, spice-slapping flavour
Bowls you over.
Smacks tastebuds for 6.
Often, with my brother, we roll up, hunker down, nestle in, zonk out at their Brixton site: unadulterated gluttony erupts.
And, the name, Kricket - I think - maybe - is one the greatest brand names of all time.
Cricket, the sport, played in England and India.
Marries the two countries.
Kricket, the restaurant, combining British Ingredients with the flavours and aromas of India.
And, the “K” is so iconic.
to me it represents
doing things differently
questioning everything.
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ON THE MENU:
- The Messiah vs. Imposter Complex: Why Will Uses Imposter Syndrome as a Super Power “Wing it and maybe I can do”
- The Curiosity Confidence Reset: how to reset yourself when you lose you confidence
- Internal vs. Exertnal Founders Mood: the Founders moods affects the teams mood: “…you must adapt to the room you’re in”
- Robert Prisig Zen, The Art of Motorcycle Maintenance: How to find Zen in High Octane Pressure Situations
- How Important the “K” is in The Kricket Brand Identity: Marrying English Roots with Indian Food
- What To Do When Everything is Going Wrong: do the opposite of what you think you should do
- How Will & Kricket Faked It Till they Made it to get their POP Brixton site off the ground
- How Soma became one of London’s Best Cocktail bars. “Sometimes the best marketing, is no marketing”
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