Building your Brand Amy Warren: Turning Your Expertise into a Book
If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren, an author, ghostwriter, and book coach about how she helps entrepreneurs, coaches, and consultants transform their ideas into books.
Amy shares how self-publishing is changing, why a book is an invaluable asset for your business, and practical steps to get started, even if you don't consider yourself a "good writer".
This episode is designed to inspire you to take the leap if writing a book has been on your goal list!
Key Takeaways-
A Book is a Powerful Calling Card: A book can literally transform your career and business by introducing you to a wider audience without you having to be physically present. It serves as an epic lead magnet and an attainable way for people to access your expertise.
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Repurpose Existing Content: If you have a podcast, you are sitting on a huge asset that can be turned into a book by identifying core themes and using clips and recordings to back up your written arguments. This is an exciting way to break down the mindset block that a book must be completely new content.
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The Goal is the Outcome: Before starting, define the purpose of your book by completing this sentence: "I will write a book that will...". This goal will inform the book's content, ensuring it gives value while leaving readers wanting more, potentially leading them to your higher-cost services.
- 02:11 - Discussing the huge historical stigma around self-publishing and the increasing difficulty of securing traditional publishing deals due to reliance on social media following.
- 05:00 - Amy shares her personal story of how self-publishing her first book, after initial rejection, led to a full book deal, ghostwriting Sunday Times bestsellers, and a whole new business.
- 07:50 - How to turn a podcast into a book using AI to sift recordings and identifying overarching themes to create a structured narrative, rather than just a tedious transcript.
- 13:20 - The benefits of being an author, including becoming a recognised expert or "thought leader", using the book as a high-quality "calling card" to pitch to prospective clients, and boosting your professional bio.
- 23:50 - The vital first step in writing a non-fiction book: creating an outline to map out the chapters, their contents, and the reader's entire journey or arc.
Amy Warren is an author, ghostwriter, and book coach who helps entrepreneurs, coaches, and consultants turn their ideas into commercially viable books. She also helps people self-publish their books through a 'publishing partnership,' where the author retains all rights and control.
- Website: thewritinghouse.co.uk
- Instagram: @_thewritinghouse
- LinkedIn: The Writing House (Amy Warren)
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
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