

Jamer Hunt on the Power of Scale
Jul 27, 2025
Jamer Hunt, a professor at the Parsons School of Design and author of 'Not to Scale', shares insights on the transformative power of scale in design and AI. He discusses how different perspectives shape our understanding of intelligence and consciousness, highlighting the importance of cultural contexts. The conversation humorously juxtaposes the micro and macro views of scale, likening insights to a picnic and global perspectives. Hunt also examines how urban complexities and social narratives influence technology, encouraging a reflective dialogue on the role of models in creating meaningful change.
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Scale Shapes Understanding and Design
- Scale affects how we perceive and design AI systems and problems in general.
- Small changes locally can have global impacts due to system entanglement.
All Models Are Wrong but Useful
- All models, including large language models, are inherently wrong but still useful.
- This perspective helps move beyond debating AI consciousness toward usefulness and integration.
Intelligence Requires Embodiment
- Human intelligence is embodied in the entire body, not just the brain.
- Embodiment includes microorganisms influencing cognition, complicating AI replication of human intelligence.