Akimbo: A Podcast from Seth Godin

I see you

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Feb 28, 2018
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ANECDOTE

Square Tomato Innovation

  • Jack Hannah at UC Davis created the square tomato to solve harvesting and slicing problems.
  • The square tomato was easier to harvest and slice but didn't taste good.
INSIGHT

Paradox of Fitting In

  • Industrialism demands people fit into a system for efficiency and scale.
  • Yet, humans want to be seen, understood, and treated as individuals, creating a paradox.
INSIGHT

No Such Thing as Average

  • There is no such thing as an average person suitable for a one-size-fits-all system.
  • Gilbert Daniels showed adjustable designs make systems function better by accommodating individuals.
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