The B2B Revenue Executive Experience Episode 103: Five Change Principles You Need to Master with Donna Henderson
May 14, 2019
37:26
What do you imagine is one of the most important career-building skills to have in your arsenal?
According to Donna Henderson, a veteran of ATT, BlackBerry and Samsung, producing change in these large companies is all about one thing: building relationships.
Henderson is now Chief Marketing Officer at Evoque Data Center Solutions. Change is her business. In this interview Henderson outlines five principles for change:
- First Change Principle: Never Assume That Everyone Is REALLY on Board with Your New Strategy
- Second Change Principle: Get Everyone’s Buy-in by Interacting One-on-One
- Third Change Principle: Learn Patience
- Fourth Change Principle: Change Is Happening Fast, Don’t Just Go for the Cool
- Fifth Change Principle: The Best Marketing Technology Is Relationships
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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