A new conversation with an entrepreneur who was able to sell the company they built! A big congratulations on that to our guest Colin Dougherty.

There are so many areas of discussion, including how:

• he sold  his company, CAMSKNS, and became the king of marketing
• to use data on ad conversion to optimize ad spend;
• to use data to increase retention by finding drivers of churn and subscription pause;
• to use data to find drop-off points in your conversion funnels
• powers of paying attention to detail

Meet Colin: I have a B.S. in Business from Towson University, where I learned the fundamentals of marketing, management, and entrepreneurship. I also have extensive experience in digital marketing, influencer marketing, and advertising, which I gained from my previous roles as the Head of Content at Triple Whale, the Founder of CAMSKNS, and a freelance photographer. I am always eager to learn new skills and explore new opportunities in the dynamic and evolving field of data analytics.

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Music Credits:
Adventure by MusicbyAden | https://soundcloud.com/musicbyaden
Happy | https://soundcloud.com/morning-kuli

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Have a question for the host or guest? Are you looking to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com to get connected.