Build a Real Business - Why 1% of a Huge Market Isn't Enough

Note: This is a repost from an episode released last month on Bricks, Bucks & Bytes.

"Building a f***ing business isn't about chasing 1% of a huge market."

In this episode, Patric Hellermann share insights on construction tech startups and investment strategies. We explored the evolving landscape of ERP solutions, 3D visualization software, and the pitfalls of lazy market assessments.

Tune in to find out about: 

✅ Why targeting a small niche can lead to greater success 

✅ The challenges facing new entrants in the 3D rendering space 

✅ How to build a business by focusing on specific customers and channels 

✅ The importance of achieving profitability in your core business

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This episode is brought to you by Shft—helping contractors like you leverage BIM to secure a leading position in the race towards construction’s digital future.

Visit: https://maketheshft.digital 

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BuildVision is a procurement network for the $5T commercial construction market. We are transforming the commercial construction supply chain by bringing contractors, manufacturers, and project stakeholders onto a single software platform—revolutionizing how every component is sourced, purchased, and financed. 

--------------------------------- Timestamps

00:00 Introduction and Icebreaker

06:32 Navigating the Crowded Market: Opus Flow's Differentiation

10:40 The Challenges of a Red Ocean Market and Margin Compression

13:00 The Importance of Partnerships and Distribution for Opus Flow

21:37 Becoming a Category Leader: Challenges and Opportunities for Opus Flow

24:03 Introduction to the Rendering Industry

26:28 Challenges Faced by Startups

31:20 The Importance of Differentiation and Capturing Entire Workflows

36:12 The Significance of Focusing on Specific Niches

44:46 Building a Profitable Core Business

48:30 The Misconception of Targeting a Small Percentage of a Large Market