The GaryVee Audio Experience The Most Undervalued Options For New Talent
Feb 29, 2020
Exploring ageism, the discussion emphasizes that talent knows no age limits. Innovative hiring practices advocate for inclusivity, spotlighting how older workers can enrich the creative workforce. With anecdotes about agencies seeking seasoned professionals, it highlights the benefits of blending perspectives across generations. The power of diversity in creativity is central, revealing how collaborative efforts can lead to groundbreaking ideas.
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Hire Diverse Talent
- Hire talent of all shapes, sizes, and ages, especially those with non-traditional backgrounds.
- Seek individuals outside the advertising industry, like comedy writers or retired copywriters.
Untapped Talent Pool
- Gary Vaynerchuk's interest in older talent stems from observing unique creative work by older people on Facebook.
- Many retired advertising professionals live near VaynerMedia's offices, presenting a valuable talent pool.
Value of Experience
- Gary Vaynerchuk values the unique perspectives of older people, not just their assumed understanding of their age group.
- He cites an example of an 81-year-old former Ogilvy employee whose past experience with Dove could inform marketing to older women today.