99% Invisible Hyperfixed: Dylan's Supermarket Cold Case
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Dec 31, 2024 In this engaging conversation, Alex Goldman, host of HyperFixed and former co-host of Reply All, dives into the quirks of supermarket design. He investigates the mystery of a missing door, which leads to a broader look at the inefficiencies of open refrigeration units. Goldman highlights the environmental costs of current supermarket practices and urges a reevaluation of outdated designs. He also shares innovative stocking techniques from Latin America, shedding light on how these can enhance sustainability while saving costs.
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Dylan's Daily Dilemma
- Dylan, a climate activist, shops at Safeway daily and questions the open fridges.
- He's concerned about the energy waste from open refrigeration units.
Open-Air Observations
- Alex Goldman visited Stop and Shop and Trader Joe's, noticing most refrigerated sections were open.
- Even ice cream freezers lacked doors, prompting questions about energy efficiency.
Dark Patterns Theory
- Alex theorized that open fridges might manipulate shopping habits, similar to "dark patterns" in software design.
- He suspected the inefficient design encouraged specific consumer behavior.
