Fintech One•On•One Shensi Ding, CEO of Merge, on building the leading unified API platform
Most fintech companies, and increasingly banks, rely on API integrations to run their business. Yet, building and maintaining these integrations can be time consuming and complex, particularly when it is only a part of what an engineering team does. Today, you can outsource these integrations to companies that specialize in this type of connectivity with a unified API platform.
My next guest on the Fintech One-on-One podcast is Shensi Ding, the CEO and Co-Founder of Merge. She saw the challenges of API integrations in a previous role and decided this was a problem worth solving. She has built Merge to specialize in helping companies with their API integrations, leveraging one API to add hundreds of integrations.
In this podcast you will learn:
- The problem she saw that led to the founding of Merge.
- What a unified API is and how Merge offers this.
- The core categories where they are focused.
- Why AI is such an important category for Merge.
- Why large banks and fintechs trust Merge to manage their API integrations.
- The number of integrations they are working with today.
- What is involved in adding a new integration.
- How they make sure these integrations don't break.
- How they work with custom integration requests.
- What is needed to get these integrations up and running.
- How Merge is helping Ramp for their HR integrations.
- Their experience working with banks.
- Why they like working with companies that are having challenges with integrations.
- How they work with the non-technical customer success teams.
- Why the human element is so critical for Merge's success.
- The process in adding a new integration into the system.
- How they are using AI internally.
- How they work with companies that don't have a robust API yet.
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