#521: Jay Alderton on Overcoming Fear, Embracing Failure and Finally Living Life on Your Terms (Because No One Really Cares Anyways)!

Jan 27, 2025

49:27

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Jay is a retired British Army soldier turned champion bodybuilder and personal coach who is committed to the belief that “transformation starts from the neck up”.

With a huge 1.1M TikTok followers and over half a million followers on Instagram (@jayalderton), Jay’s platforms continue to rapidly amass support and positive sentiment from a community of like-minded individuals committed to transforming their lives by confronting life’s obstacles and reaping the rewards.

He is the author of several best-selling books. His most recent one Hard Stuff, Easy Life – 7 mindset principles for success, strength and happiness is available now

I got so much from this conversation on a personal level, I hope you get just as much from listening.

Here are some of the things we talked about in today’s podcast:

· Transformation starts from the neck up.

· Fear of failure often prevents people from starting.

· Failure is a natural part of success, while quitting is not.

· No one cares about your decisions as much as you think.

· Commitment requires ongoing effort beyond the initial decision.

· Maintenance of habits is easier than the initial growth phase.

· Your identity can change over time; you are not fixed.

· Obstacles can serve as valuable lessons for future success.

· Learning to say no is essential for prioritizing what matters.

· Self-awareness is key to understanding and overcoming past influences. Extreme success comes with extreme sacrifice.