Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That
Jul 28, 2025
Join the insightful banter as the hosts tackle the real reasons behind follower counts in marketing. They discuss the shift from quantity to quality, emphasizing genuine engagement over just numbers. Learn why social proof is still crucial and how ad credibility can be impacted by follower visibility. Discover how YouTube Shorts outperform traditional accounts, hinting at algorithm changes. Plus, discover fascinating strategies big brands use to expand their reach and avoid looking like a ghost town online!
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Holiday Prep Styles Differ
- Jay prepares his business pipeline for Q4 well in advance to avoid a last-minute rush.
- Daniel typically delays holiday shopping until close to the date, illustrating different preparation styles.
Followers Matter for Credibility
- Followers still matter to establish business legitimacy and social proof.
- High follower counts influence ad credibility and perceived trustworthiness.
Content Over Follower Count
- Content quality now outweighs sheer follower numbers for reach.
- Algorithms prioritize resonating content, enabling small channels to outperform large ones.