In this episode, I'll break down how to turn fans and followers into customers. This doesn't happen by accident, and I'll share the step-by-step formula to make it happen. My guest this week is social media and marketing expert Amy Porterfield. She'll reveal the 3 most common mistakes she sees business owners make when it comes to social media. She'll also give us tips on how to increase fan engagement on Facebook. Plus, Christi Ratcliff, who started Christi Ratcliff Coaching in Cornelius, North Carolina, will inspire you by explaining how she overcame fear and put herself out there, and the growth she's seen as a result. 1:02 Maximize Your Social Media Influence to Gain Customers 18:08 Interview with Amy Porterfield 37:34 BB Success Story with Christi Ratcliff 46:54 Homework -- To save $5 on any Business Boutique 1-Day ticket, use the code BBWRIGHT. 25 Ways To Protect Your Time PDF-accessible in the show notes of Episode 7  Jab Jab Jab Right Hook by Gary Vaynerchuk -- If you have a success story you would like to share with the Business Boutique community or a question you would like answered on the podcast, email me at podcast@businessboutique.com. New podcast episodes are available every other week.