Neopets: A New Frontier

Neopets has always been a metaverse, says Dominic Law, CEO of The World of Neopia. If you were born prior to the 2000s, you’ll remember how much Neopets took the internet world by storm. By 2011, Neopets had 35M unique users, amassed 1 trillion page views, and was responsible for compelling an entire generation of children to internet proficiency and adoption. Not only that, but Neopets was free to play (before free to play), UGC (before UGC), web3-esque (before the blockchain), and a product placement paradise containing immersive ads all the way back in 2005. The rise and fall (and hopeful rise again) of Neopets contains a treasure trove of knowledge around community management, social gaming adoption, digital identity, user generated content, and the life cycle of products and businesses. As Neopets approaches its 25 Year Anniversary, join your host, Alexandra Takei, Director at Ruckus Games, as she speaks with Dominic about the parallels between Neopets and Roblox today, the history of multiple management teams over the course 25 years, and what Neopets is doing to rebuild a long lost IP. 

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavik 

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Sound design by Gavin Mc Cabe.