The Matt Gray Show how to build a profitable personal brand (in just 7 steps) I EP 61
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Mar 4, 2025 Delve into the art of building a profitable personal brand! Learn a step-by-step approach to identify your unique qualities and values. Discover the importance of understanding your audience and the power of storytelling. Content creation takes center stage as a tool for engagement, while long-term brand authenticity keeps you relevant. This process isn't about fleeting fame—it's about creating a brand that works for you, generating continuous value over time!
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Discovering Your Niche
- Discover your niche by identifying what makes you unique and unforgettable.
- Ask yourself what you want to be known for and what perspective you bring.
Define Your Values
- Define your core values and vision to guide your brand and stay aligned as you scale.
- Consider your non-negotiable values and the impact you want to make.
Understand Your Audience
- Understand your target audience by identifying their problems and needs.
- Ask yourself what problems they face, where they spend time online, and how to make their life easier.