Publish & Prosper Publishing for Growth: How a Book Can Level Up Your Brand
In this episode, Matt and Lauren discuss how publishing a book can help you establish yourself as an expert or thought leader in your industry.
Your book can serve as a business card or lead magnet, as the foundation for a community of fans, and as a networking key to unlock doors to speaking engagements, guest appearances, collaborations, and more. Plus, a book will generate passive revenue for your business, supplement your existing products, courses, or services, and help you connect directly with your audience.
Dive Deeper:
💡Learn more about growing your brand or business with a book when you Publish for Growth.
💡Download our Publishing for Growth ebook.
💡Find out what creators like you are doing to grow their content business in our Creator Insights report.
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Sound Bites From This Episode:
🎙️ [1:38] “When we talk to people about using a book to grow your business…it always starts with positioning yourself as somebody that others would want to look to as the expert.”
🎙️[9:38] “[Publishing a book] gives you a reason to talk to people, which I think is for those of us that are more introverted, or even just for those of us that aren't great at…just walking up to somebody cold turkey and going like, ‘Hi, let me tell you all about me, myself, and I and my business,’ this is your reason.”
🎙️[30:25] “If you want to put your stuff on Amazon or Target.com or, you know, any other third-party retail platform or aggregator or distributor, do so, but do that in the sense that you're going to rely on them for discoverability…Don't ever direct the fans and followers and customers that you've already built up to some other third party when you could actually potentially sell that content directly to them, keep that customer data, keep those profit margins higher.”
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