

209 - How To Be More Human With Justin Schuman
May 12, 2025
Justin Schuman, a content creator and social media expert, shares his insights on navigating authenticity in the digital age. He discusses the shift from polished content to genuine storytelling, emphasizing the importance of being brave and embracing vulnerability. Justin highlights how platforms like TikTok can foster real connections and encourages creatives to own their narratives. He also delves into how to effectively monetize creativity through genuine engagement, making a compelling case for valuing one’s unique contributions.
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Social Media's Complex Evolution
- Social media has evolved from simple content sharing to demanding highly produced and planned content.
- This complexity causes fatigue and requires more strategic effort to maintain an online presence.
Calm Before Speaking On Camera
- When recording yourself, pause after hitting record and breathe to regain calm before speaking.
- This helps regulate your nervous system and makes starting less uncomfortable.
Authenticity in Everyday Stories
- Everyday moments and thoughts can be valid content if shared authentically.
- Someone will care, so trust yourself and keep sharing for connection.