Navigating Authenticity in Digital Content Creation

This chapter addresses the evolving expectations and pressures artists face in the digital content landscape, particularly regarding authenticity and the need for engaging storytelling. Drawing on personal experiences, the speakers emphasize the transition from polished productions to spontaneous content, encouraging genuine engagement over mere follower accumulation. They explore the transformative impact of platforms like TikTok and Instagram, discussing the internal struggles of self-presentation and the journey toward authentic self-expression.