The Megyn Kelly Show Bud Light Learns "Go Woke Go Broke," and Famous Female Athletes Go Anti-Woman, with Emily Jashinsky and Eliana Johnson | Ep. 526
Apr 11, 2023
Emily Jashinsky, culture editor at The Federalist, and Eliana Johnson, editor of the Washington Free Beacon, discuss Bud Light's backlash after its controversial marketing decisions, including hiring Dylan Mulvaney. They delve into the cultural tensions between corporate activism and consumer loyalty, as well as the implications of political figures manipulating media narratives. The conversation touches on the troubling normalization of inappropriate behaviors towards children and the recent controversies surrounding female athletes and women’s rights in sports.
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Bud Light Backlash
- Bud Light sales plummeted after partnering with Dylan Mulvaney.
- Bars and distributors report 30-70% drops, with some customers switching brands.
Go Woke, Go Broke
- Go woke, go broke is proving effective, impacting Bud Light's sales.
- Whether brands learn from this remains to be seen, depending on their strategies.
Bud Light's Marketing VP
- Bud Light's VP of marketing, Alissa Heinerscheid, aimed to update the brand's image.
- She criticized the existing customer base as "fratty" and "out of touch.