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Bud Light Learns "Go Woke Go Broke," and Famous Female Athletes Go Anti-Woman, with Emily Jashinsky and Eliana Johnson | Ep. 526

The Megyn Kelly Show

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Bud Light's Controversial Marketing Shift

This chapter explores the backlash Bud Light faced after partnering with a transgender activist, leading to significant sales drops. It critiques the brand's marketing strategies and their disconnect with core consumers amid a broader societal movement. The discussion also highlights the tensions between corporate activism and traditional consumer loyalty, questioning the effectiveness of such branding approaches.

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