IHOP and Applebees, the big names of Dine Brands Global (NYSE: DIN), are woven into the fabric of American culture and communities across the globe. Steve Joyce, its CEO, dropped anchor at the Exchange to share how the company navigates past changing tastes with revamped menus, technology-aided service, and viral marketing campaigns. At the core of Steve’s success, a focus on the people and his brands, keeping an eye on growth, both organically and, perhaps, with an acquisition or two.
Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house
Inside the ICE House