The Marketing Freelancer: Unicorns Unite #204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli
One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule.
My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and business owner who runs The Academic Society and helps grad students with time management and productivity. She’s figured out how to run a couple of businesses at the same time and serve her clients with Evergreen Newsletters.
In this episode, you’ll learn more about
- Setting up profitable evergreen newsletters that generate consistent revenue and nurture lasting customer relationships
- How to leverage email marketing for time freedom and scale your business without sacrificing your personal life
- Post-launch email marketing strategies that can increase customer retention
- The benefits of incorporating evergreen content into your email campaigns for long-term success
Tune in to hear Toyin share how virtual assistants can repurpose their clients’ best-performing content as a 3-6 month evergreen newsletter sequence that brings in sales on autopilot.
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Links mentioned in the Show:
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Grab Toyin’s Freebie: Evergreen Newsletter Audio Guide A 16-minute audio guide that helps business owners monetize their email list without writing weekly newsletters. The guide answers the following questions: What is an evergreen newsletter? Why might I want to implement an evergreen newsletter strategy in my business? What are the benefits of having an evergreen newsletter as part of my marketing strategy? What are the steps for setting up an evergreen newsletter?
Connect with Toyin:
- Instagram: @drtoyinalli
- Facebook: Dr. Toyin Alli
- Website: https://www.drtoyinalli.com/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services