While your business is small, the founder can personally interact with the employees and convey the core vision that they have for the organisation. As the organisation expands, this is increasingly difficult, and the founder has to rely on others to ‘sell the dream’. In this episode, we speak to Alex Saint, co-founder and CEO of Secret Escapes, about the process of ‘stepping back’ as his company has expanded and opened offices abroad. We also speak to Ksenia Zheltoukhova, Research Associate at the CIPD, who discusses recent CIPD research findings , which highlight the importance of finding a way to formalise your values as your business grows. To hear how DUO have formalised their values with the help of employees from across the business, we speak to Claire Alexander, HR and Talent Development Manager at DUO. We also speak to Ben Saunders, Head of HR at IMarEST, the professional body for marine professionals, about the vision and values challenges faced by a membership body, and