The Ecomcrew Ecommerce Podcast Episode 36: Steve Chou on Bumblebee Linens and Conversion Rates
Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%! Today we discuss what he believes made such an impressive conversion rate happen.
Steve’s blog My Wife Quit Her Job is where he he discusses how he and his wife began their custom handkerchief and other linen web store. He even discusses how he increased his conversion in a blog post.
On today’s episode we compare notes and offer advice on how to make the changes that will help your business grow.
The topics we discussed today are:
- Sellers Summit
- The usefulness of a Mastermind group.
- The rule of shipping, returns, and trust.
- The design changes Steve made to Bumblebee Linens’ site.
- How color scheme changes play a part in conversion rate.
- Why user testing is important to design changes.
- Why IE is still important to include in a site design.
- Other tips Steve has to improve your site and brand perception.
- The benefits of self-coding and custom platforms.
- Steve’s online training course.
To contact Steve you can fill out the contact form on mywifequitherjob.com or you can follow @mywifequit on Twitter.
Ecom also has a special promotion going on with Sellers Summit. If you follow the link on our page you will be able to purchase a virtual pass to the the recorded speaker sessions for 2016’s event. You will be able to purchase the passes at a 33% discount. If you purchase the passes by July 15th you will get exclusive access to a Google Hangout where you can ask the speakers the questions you want answers too! So check out the link in the resources to take advantage of this deal.
Resources Mentioned on Today’s Episode
The Exact Steps I Took To Increase Conversion Rates 42% For My Online Shop, by: Steve Chou
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!