Secret Leaders with Dan Murray-Serter & Chris Donnelly
Why Elon’s Twitter will NEVER be profitable
Nov 8, 2024
Explore the chaotic journey of Elon Musk's Twitter acquisition. Delve into the platform's evolution from a simple status updater to a political powerhouse. Uncover the complexities behind Musk's $44 billion decision and the ongoing struggle for profitability. Examine the blend of free speech and misinformation that defines Twitter today. Discover insights on how technology and fintech tools can aid entrepreneurs in navigating this turbulent digital landscape.
19:08
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Quick takeaways
- Elon Musk's acquisition of Twitter raises questions about the platform's future role in shaping political influence and free speech.
- Despite its cultural impact and relevance, Twitter has consistently struggled to establish a profitable business model amid heightened competition.
Deep dives
The Birth of Twitter
Twitter originated from a chaotic environment at Odeo, a podcasting company facing the threat of being overshadowed by Apple’s iTunes. Jack Dorsey and his colleagues conceptualized an SMS-based platform for sharing short status updates, leading to the launch of Twitter in 2006. The simplicity of this platform stemmed from its name, symbolizing brief bursts of information, which was unexpectedly prophetic as tweets became anything but inconsequential. The functionality evolved rapidly, showcasing its potential, especially during events when usage surged dramatically, marking the beginning of Twitter's rise as a global communication tool.
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