Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Why Elon’s Twitter will NEVER be profitable

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

The Evolution of Twitter in Political Communication

This chapter examines Twitter's transformation into a critical platform for political discourse, tracing its journey from a tool of empowerment during events like the Arab Spring to a medium plagued by misinformation. It also highlights the platform's struggles with monetization and user growth, culminating in the challenges faced following Elon Musk's acquisition.

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