Fractional CMO Show Punching Up to the Next Level
In this episode of The Fractional CMO Show, Casey Stanton delivers a powerful mindset shift: if you want to earn more, you have to play bigger.
This episode tackles the real reason so many talented marketers struggle to land high-paying fractional CMO clients—and it’s not a lack of skill. Casey breaks down how a scarcity mindset, fear of rejection, and clinging to meritocracy are holding you back. He shows you how to shed outdated beliefs, stop targeting underfunded clients, and confidently “punch up” to work with bigger businesses that solve for speed, not cost.
Packed with real-world examples, Casey shares why talking to strangers is the #1 growth skill, how to raise your rates with conviction, and how to position yourself as the kind of marketing leader companies are eager to invest in. This episode is your invitation to stop crawling up the ladder and start climbing the mountain.
Key Topics Covered:
-The mindset trap of "earning your way up" and why it’s costing you money
-Why marketers must punch up to win bigger, better clients
-The power of solving for speed over cost in today’s market
-How to stop undervaluing yourself—and start charging premium rates
-Why volume outreach is still king (and how to do it right)
-How to build trust fast and become the obvious hire
-The critical difference between being a technician vs. a marketing leader
-Why smaller companies often can’t afford you (and how to spot the right ones)
-Structuring client deals for upside—including getting a cut of the exit
The new playbook for fractional CMOs: productized services, confident sales, and category ownership
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/