231: Shaping the Future of Exhibitions: Industry Trends and Insights with Marsha Flanagan

Marsha Flanagan, the newly appointed President and CEO of the International Association of Exhibitions and Events, shares her inspiring career journey from education to the exhibitions sector. She discusses the vital role of trade shows and the IAEE's initiatives in workforce development. The conversation dives into the impact of AI on productivity, the challenges of leadership, and the importance of community in fostering growth. Marsha also emphasizes innovation within the industry, including a unique collaboration to improve trade show footwear, showcasing creativity and resilience.