231: Shaping the Future of Exhibitions: Industry Trends and Insights with Marsha Flanagan
The Business of Meetings
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Exploring the Impact of Trade Shows and Industry Research
This chapter explores the pivotal role of the International Association of Exhibitions and Events (IAEE) in enhancing the value of trade shows. It discusses the IAEE's collaboration with the Center for Exhibition Industry Research (SEER) and outlines the educational and networking services they provide to event professionals.
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