Passionate & Prosperous with Stacey Brass-Russell Ep 186 | How To Turn Your Website Into Your Hardest Working Team Member with Laura Jawad
Spoiler alert: This is not a dry tech talk about websites and SEO—promise.
In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.
We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.
We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.
Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.
Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.
In this episode, we talk about:
- What SEO actually is (and why coaches and service providers should care)
- How to make your website more visible, searchable, and trustworthy
- Why updating your website regularly makes a difference (hello, “freshness factor”)
- The role your blog, podcast, and opt-in pages play in your visibility strategy
- Why being discoverable online starts with using the right words (not cute titles)
- How Google decides who to trust—and what you can do to boost your credibility
- The connection between content creation, reputation, and long-term visibility
- Why podcast guesting is one of the smartest things you can do for SEO (yep!)
Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.
You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.
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