
 Bad Rap: The Case Against Diddy The Trial: A "Good Juror"
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 May 9, 2025  In this discussion, jury consultant Eric Rudich shares his expertise on the intricate process of jury 'de-selection.' He explains how legal teams work to identify problematic jurors while favoring those who could support their case. The conversation unveils the complexities of jury dynamics, including how demographics and personal biases can influence trial outcomes. Rudich also delves into the vital role of jury consultants in high-profile cases, emphasizing the significant impact their strategies can have on achieving a fair trial. 
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Jury Selection Is About De-selection
- Jury selection is more about eliminating jurors unfavorable to your side than finding perfect ones.
 - Both sides seek jurors likely to lean in their favor based on profiles and attitudes.
 
Deep Juror Background Research
- Detailed background research on jurors reveals political views, social media presence, and potential biases.
 - This information helps decide which jurors may favor prosecution or defense in the trial.
 
Use Mock Trials to Test Case
- Conduct mock trials with people resembling potential jurors to test case reception.
 - Use findings to refine legal strategies before actual trial jury selection.
 
