#195 - Video content creation and maintaining journalistic integrity | Cleo Abram & Ben Grynol
Dec 16, 2022
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Join Cleo Abram, creator of Huge If True, and Ben Grynol as they discuss the balance between quality and speed in content creation, bottom-up versus top-down approaches, and the importance of fact-checking in maintaining journalistic integrity.
Maintaining journalistic integrity is crucial in content creation, balancing quality work with publishing speed.
Transitioning to independent journalism allows for more personal and flexible storytelling approaches.
Adapting content to different formats like YouTube and TikTok is essential for effective audience engagement.
Deep dives
Serving a Need for Optimism in Journalism and Entrepreneurship
Not finding the deep explanation with an optimistic future-looking lens in journalism led the speaker to create content that fulfills this need. Building tech that aids in understanding metabolic health and creating long-form storytelling focus on journalistic integrity.
Transition from Working in Media to Independent Content Creation
Transitioning from Vox to independent content creation allowed the speaker to delve into long-form storytelling and journalistic integrity through Huge if True. The shift enabled a more personal and flexible approach to content creation.
Balancing Engagement Mechanisms in Content Creation
Navigating choices between longer YouTube content and faster-paced TikTok videos highlights the importance of engaging effectively with different formats. Exploring background decisions and balancing time between various forms of content creation contribute to the diverse engagement strategies.
Evolution from Development Work to Producing Video Content
The journey from a job in political consulting to work at Vox honed skills in developing and producing content. Contribution to projects like explained and Future Perfect shaped the speaker's storytelling path, leading to the launch of independent content creation.
Promoting Transparency and Audience Engagement in Journalism
Emphasis on transparency, audience feedback, and corrections within independent journalism fosters a participatory relationship. Encouraging contributions from experts and audience members enhances accuracy and trust in the content creation process.
Cleo Abram found her passion for content creation and independent journalism when she started her YouTube channel Huge If True, a journalistically rigorous show with optimistic explainers about tech that could change our future. Listen as Cleo and Ben Grynol talk about the tension between the quality of work you publish versus the velocity, a bottom-up versus top-down content creation approach, and the importance of fact-checking.
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