LEVELS – A Whole New Level #195 - Video content creation and maintaining journalistic integrity | Cleo Abram & Ben Grynol
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Dec 16, 2022 
Join Cleo Abram, creator of Huge If True, and Ben Grynol as they discuss the balance between quality and speed in content creation, bottom-up versus top-down approaches, and the importance of fact-checking in maintaining journalistic integrity.
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Career Shift
- Cleo Abram transitioned from a business role at Vox to a video producer after realizing her passion for content creation.
- She pitched an episode idea for "Explained" and subsequently landed her first video production role.
Content Creation Analogy
- Content creation can be viewed as building a "brick wall" of journalistic work.
- Different content formats (e.g., TikToks, YouTube videos) are built on top of this foundation.
Bottom-Up Content
- Use a bottom-up approach to content creation.
- Develop foundational journalistic work and derive various content formats from it, rather than repurposing a single large piece.