In this episode, you'll learn:
- How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic
- The difference between a blog and a journal, and how to properly use blog content
- How to re-market content (and why it is important to make an offer instead of branding)!
- The way to target people to go to specific pages on your website from the search query
- You can target people by how much time they spent on your website
- Writing a good offer will trigger your audience emotionally toward the end result
- The importance of testing your offers and providing new offers often
LINKS:
http://www.lisekuecker.com/uncategorized/episode008/
The Business of Boutique Fitness