Product Therapy Coaching Team Objectives
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Oct 16, 2025 Jon Moore, a partner at SVPG and a product leadership advisor, joins Christian to explore the often-misunderstood realm of team objectives. They delve into why many OKRs fail and the importance of aligning objectives with real problems. Jon emphasizes the need to prioritize outcomes over outputs and shares insights on fostering trust within empowered teams. They also discuss how functional goals can hinder collaboration. The conversation highlights the balance between customer needs and business objectives, while advocating for accountability through leadership change.
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Objectives Are Problems To Solve
- A team objective is simply a problem to solve that emerges from product strategy and ties to vision and revenue.
- Key results show whether the team is getting close to solving that problem.
OKRs Break Without Outcome Focus
- OKRs fail when leadership treats them as a process trick instead of embedding outcomes and empowerment.
- Multiple teams should often align on the same hard problem rather than each having its own separate problem.
Sneak Outcomes Into Feature Roadmaps
- If execs insist on dates and features, quietly add outcome measures to your roadmap and report impact after delivery.
- Use data readouts to shift leadership attention from outputs to outcomes over time.
