Traction The Playbook To Skyrocket Referrals & Turn Customers Into Spokespeople with Andres Botero, BlackLine
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Andres Botero, Chief Marketing Officer at BlackLine (Nasdaq: BL).
A successful customer advocacy program turns loyal customers into spokespeople for your brand, making it one of the most effective forms of marketing. According to Gartner, more than 75% of B2B buyers consult three or more sources before they make a purchase decision.
In this session, Andres shares the playbook for turning customers into spokespeople. Specifically, Andres covers:
3:47 - Skills that are fundamental to a marketing leader
6:51 - What is advocacy marketing
8:54 - Key ingredients for building an advocacy program
12:57 - How to identify and target ideal customers
19:20 - How to incentivize customers to give testimonials
22:32 - Tools to scale customer testimonials and referrals
25:57 - Proving the ROI of customer advocacy
30:33 - Key metrics to stay on top of for a smaller company
34:53 - How to manage referenceable assets
Learn more at https://tractionconf.io
Connect with Andres Botero: https://www.linkedin.com/in/andresmbotero/
Learn more about BlackLine at https://www.blackline.com/
This episode is brought to you by:
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