The Logistics of Logistics CargoRex: Building the Google Search of Logistics with Blythe Milligan
Blythe Milligan and Joe Lynch discuss CargoRex: building the Google search of logistics. Blythe is the Founder of both Digital Dispatch (logistics marketing services) and most recently CargoRex, a technology platform designed to unify and empower the logistics ecosystem.
About Blythe Brumleve MilliganBlythe Brumleve Milligan is the Founder of both Digital Dispatch (logistics marketing services) and most recently CargoRex, a tech platform aimed at connecting and empowering the logistics ecosystem. In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company’s digital marketing initiatives, where she orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After the unexpected closure of the logistics company, Blythe sought opportunities in traditional marketing and media, serving as editor in chief of Void Magazine, B2B copywriter, and radio/TV broadcaster. Her team won several awards, including three ADDYs and runner-up for Jacksonville’s Best Radio Personality
About CargoRexCargoRex, founded by logistics veteran Blythe Milligan, is a technology platform designed to unify and empower the logistics ecosystem. Born from firsthand experience with industry challenges, CargoRex offers a solution-oriented approach, bridging gaps between service providers, innovators, and thought leaders. The platform leverages Milligan's operational expertise and vision to create a space where businesses can explore, discover, and evolve. CargoRex aims to break down silos and foster a connected industry, enabling users to tap into a wealth of knowledge and drive meaningful progress. With a focus on connecting decision-makers and facilitating growth, CargoRex is shaping the future of freight
Key Takeaways: CargoRex: Building the Google Search of Logistics- Unified Logistics Platform: CargoRex serves as an all-in-one hub for freight professionals, leaders, and creators, simplifying the process of exploring logistics tools, services, and industry insights.
- Extensive Service Directory: Users can search for a wide array of logistics solutions, technology vendors, events, and industry experts, facilitating seamless connections within the logistics ecosystem.
- Diverse Business Categories: The platform categorizes businesses into sectors such as associations, creators, and various services including carriers, compliance, consultants, and more, allowing for targeted searches.
- Resource-Rich Content: CargoRex offers a variety of resources including blogs, newsletters, videos, and podcasts, covering topics like freight agent programs, transportation management systems, and industry insights.
- Event Listings and Submissions: The platform provides information on logistics events and allows users to submit their own events, keeping the community informed about industry happenings.
- Business Listing Opportunities: Businesses can enhance their visibility by listing their services on CargoRex, gaining exposure to a broad audience within the logistics sector.
- User Feedback Integration: CargoRex actively seeks user feedback to improve its offerings, encouraging users to contribute ideas for current and future product releases.