Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417
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Sep 24, 2025 Google just integrated AI into Chrome's address bar, allowing users to get responses without leaving the browser. LinkedIn clarified that adding links doesn't hurt post performance, debunking common myths. Email marketing takes a turn with 'invitation' subject lines increasing open rates by 24-28% from October onwards. On the TV front, Jay shares his thoughts on popular shows like Love Is Blind and the recent cancellation of Outrageous Pumpkins.
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Chrome Address Bar Becomes AI Interface
- Google has embedded Gemini into Chrome's address bar so users can prompt AI without leaving the browser.
- This integration could shift where marketers need to optimize visibility beyond standalone chat apps.
Google Is Positioned To Lead AI
- Jay predicts Google will likely win the long-term AI wars because of its existing ecosystem and deep integration opportunities.
- Marketers should prioritize how they appear in Google's AI results, not only in third-party chat tools.
Test Your Brand In Gemini Results
- Test and optimize content to appear well in Google's Gemini and Chrome prompt responses.
- Use the Chrome bar yourself to see how your brand and pages surface in Gemini-generated answers.