Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sorts) at a hearing titled: Rule by Law: China’s Increasingly Global Legal Reach.

So, let’s talk about blogs. Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,” as Conrad so aptly puts it. But, blogging isn’t dead, and you can learn to do it right. Gyi and Conrad have all the tips you need for crafting a newsworthy, linkworthy, testifying-to-congress-worthy blog. Well, close-to, anyway.

Then, Conrad gets Gyi’s take on the five worst things legal marketers do with ChatGPT, but you won’t do those things because you’re gonna listen to this pod and totally avoid being unethical, inaccurate, uncool, etcetera.

Mentioned in this episode:

Kevin O’Keefe’s LexBlog

SCOTUSblog

AttorneySync Blog

Mockingbird Marketing Blog

Ahrefs - SEO Tools & Resources to Grow Your Search Traffic

This LHLM with George Psiharis

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068_1 - Luca Panigada, ”il mio piacere è la somma del piacere delle persone di cui ho responsabilità”