The GaryVee Audio Experience How to Understand Culture | Monday Marketing Takes: TikTok
Nov 2, 2020
Nick Tran, Head of Global Marketing at TikTok, shares insights on understanding culture and its impact on marketing. He emphasizes TikTok's empathetic role in addressing societal issues like the pandemic and the Black Lives Matter movement. Nick also dives into the booming world of sports card collecting, revealing how this hobby aligns with youth culture and investment opportunities. Their chat touches on the importance of staying aware of cultural trends, highlighting TikTok's positive influence in contrast to other social media platforms.
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Episode notes
Onboarding During the Pandemic
- Nick Tran's biggest challenge joining TikTok during the pandemic was the lack of casual, spontaneous conversations.
- To combat this, he scheduled short check-ins, office hours, and invited special guests to team meetings.
Finding the Right Leadership
- Look for companies where leadership embraces new ideas and gives you room to execute.
- Find leaders willing to take risks and support your vision, even if unconventional.
Initial Skepticism on Sports Cards
- Gary Vee advised Nick Tran to invest in sports cards early on.
- Tran was initially skeptical, questioning the logic of buying and selling on the same platform.