How to Understand Culture | Monday Marketing Takes: TikTok

Nick Tran, Head of Global Marketing at TikTok, shares insights on understanding culture and its impact on marketing. He emphasizes TikTok's empathetic role in addressing societal issues like the pandemic and the Black Lives Matter movement. Nick also dives into the booming world of sports card collecting, revealing how this hobby aligns with youth culture and investment opportunities. Their chat touches on the importance of staying aware of cultural trends, highlighting TikTok's positive influence in contrast to other social media platforms.