Join the conversation with Hector Guerrero, Creative Director of B-Side App, as he discusses the success behind Tim Ross and Lecrae's podcasts. Learn about episode ideas, set design, and the gear they use for a top-tier podcasting experience.
Understanding the 'why' behind podcast creation is crucial for success, set design should match content tone to enhance connection with audience.
Deep dives
Starting a Podcast with Purpose
When helping someone start a podcast from scratch, it is crucial to delve deep into the reasons behind podcast creation. Before diving into logistics, it is essential to understand the 'why' behind the podcast. Whether the goal is to gain views, make money, or simply share a message, clarity on objectives is key to setting up a podcast for success.
Authenticity in Podcasting
In today's podcasting landscape, authenticity and vulnerability play pivotal roles in connecting with audiences. High-profile individuals starting podcasts must understand their target audience, be emotionally genuine, and establish a real connection. By knowing who they're communicating with and being open and vulnerable, podcasters can foster a deeper connection with their listeners.
Set Design and Authenticity
The importance of set design in podcasting extends beyond aesthetics. The setting should align with the show's tone and content, helping humanize the podcast host in the eyes of the audience. Creating a relatable and authentic environment, whether in a home or studio, can enhance the audience's connection with the podcast and its message.
Creating Engaging Podcast Clips
Short video clips from podcasts are powerful marketing tools that can draw in new audiences. Consistent promotion through short clips on platforms like Instagram and TikTok can significantly increase a podcast's reach. By selecting captivating moments from episodes and regularly sharing them online, podcasters can engage a wider audience and attract new listeners.
Who is behind the successful podcasts of Tim Ross and Lecrae? Join us as we chat with the Creative Director of B-Side App, the studio behind these hit shows. Learn about their episode ideas, set design, and the gear they swear by.