Best Seller Secrets

How to Use a Book to Get Speaking Engagements

9 snips
Jul 4, 2023
Discover how a bestselling book can be your ticket to speaking success. Learn the T.A.P. process—Target, Assets, Process—for landing engagements and amplifying your impact. Hear strategies for identifying the right events and leveraging virtual assistants to streamline follow-ups. Uncover the secrets to expanding your audience and boosting your income through strategic speaking opportunities.
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ANECDOTE

The $5,000 Mistake

  • Rob Kosberg accepted a $5,000 speaking engagement that conflicted with a free speaking opportunity at ClickFunnels.
  • This cost him an estimated $100,000 in potential clients, highlighting the importance of choosing the right engagements.
ADVICE

Strategic Speaking

  • Approach speaking engagements strategically, focusing on ideal client exposure, not just payment.
  • Prioritize speaking to the right audience, even for free, to maximize business growth.
ANECDOTE

Seven Figures From Speaking

  • A client booked 98 paid speaking engagements in 18 months, earning over seven figures.
  • This demonstrates the potential of speaking engagements for income generation, especially with higher fees.
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