How Brands Begin to Sell and Connect to Consumers | Business Ninjas: WriteForMe & Petra Enterprises

Join our resident Business Ninja Kelsey together with Chris Flaharty, Senior Director of Channel Development at Petra, the industry’s consumer technology authority—distributing products for more than 800 brands. Petra brings tens of thousands of top name-brand products to tens of thousands of retail and e-tail partners. Founded in 1985 with a focus on and passion for accessories, today, Petra serves markets with products from more than 60 categories, including smart home tech, housewares, outdoor tech, home and office accessories and much more. The most sought-after hardware and add-ons in consumer technology are stocked at Petra’s 525,000 sq. ft., state-of-the-art distribution center and are distributed all over the country.

Petra began as a simple operation conducting business out of a garage. But, as consumer technology and retail industries evolved, so too did Petra. In 2015, Petra more than doubled the capacity of its pick and pack operations. Today, Petra Industries is an innovative leader in product curation and supply chain management—giving vendor partners and customers the tools needed to connect and grow in a rapidly changing industry. With Petra, you will not be saddled with a one-size fits all approach. Dedicated teams provide industry insight and in-depth product knowledge to find the solutions that work for you. As your business grows and changes, Petra finds new solutions to meet the needs of its clients. Petra has worked with brands of all shapes and sizes, from start-ups fresh off of Kickstarter and Indiegogo to massive established name brands. They help their clients to take the next step by advocating for and protecting the integrity of clients' brand. Learn more about them and visit their website today at https://www.petra.com/


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