Design Thinking 101

Building Sustainable Design Research Systems with Sam Zucker — DT101 E143

Feb 27, 2025
Join Sam Zucker, a design researcher and founder of Reroot Research, as she dives into sustainable and equitable research practices. She reveals how to embed research into organizational workflows for ongoing engagement. Discover the importance of collaboration in decision-making and how continuous research systems outperform one-off studies. Sam shares her experiences tackling societal issues, like the student loan crisis, while maintaining a commitment to equity and inclusion. Her insights transform traditional approaches into dynamic capabilities that empower design.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

Sam's Career Journey

  • Sam Zucker started her career at Carnegie Mellon with an interdisciplinary major combining art, design, and sociolinguistics.
  • She worked on projects like College Abacus to help students understand real college costs beyond sticker prices.
INSIGHT

Simplifying Complex Decisions

  • Complex decisions like college or insurance choices require simplifying to make them more understandable.
  • The goal is helping people make informed decisions without removing their freedom to choose.
ADVICE

Embed Research Deeply

  • Meet clients where they are and own the recruitment and research to build their capability.
  • Use researcher-in-residence models for deeper learning and impactful organizational embedding.
Get the Snipd Podcast app to discover more snips from this episode
Get the app