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This Is TASTE
254: Snaxshot
Jul 19, 2023
Andrea Hernández, the muscle behind Snaxshot, discusses the millennial bodega, nonalcoholic beers, Walmart as the new pantry Kith, grocercore, and more. The podcast explores nostalgic McDonaldland characters, Walmart's cool factor, success of non-alcoholic beverages, CPG trends, and culinary experiences like homemade ceviche.
47:06
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Quick takeaways
- Elevating mundane items into status symbols boosts product desirability, leveraging appearance in marketing strategies.
- Nostalgia-driven retro branding in food marketing fosters consumer emotional connections and impactful campaigns.
Deep dives
The Influence of Aesthetics on Consumer Behavior and Brand Relevance
Taking mundane items and elevating them into status symbols has become a trend, with old brands rejuvenating their relevance by focusing on appearance. This strategy of making products visually appealing to consumers to enhance their status and desirability is prevalent in today's market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode