This Is TASTE

254: Snaxshot

Jul 19, 2023

Andrea Hernández, the muscle behind Snaxshot, discusses the millennial bodega, nonalcoholic beers, Walmart as the new pantry Kith, grocercore, and more. The podcast explores nostalgic McDonaldland characters, Walmart's cool factor, success of non-alcoholic beverages, CPG trends, and culinary experiences like homemade ceviche.

47:06

Episode guests

Andrea Hernández

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Elevating mundane items into status symbols boosts product desirability, leveraging appearance in marketing strategies.

Nostalgia-driven retro branding in food marketing fosters consumer emotional connections and impactful campaigns.

Deep dives

The Influence of Aesthetics on Consumer Behavior and Brand Relevance

Taking mundane items and elevating them into status symbols has become a trend, with old brands rejuvenating their relevance by focusing on appearance. This strategy of making products visually appealing to consumers to enhance their status and desirability is prevalent in today's market.

Intro

2min

Nostalgic Return of McDonaldland Characters

4min

Evolution of Walmart's Cool Factor and Health Halo in Snack Industry

11min

Success of Non-Alcoholic Beverage Brands and Marketing Strategies

7min

Trends in CPG Marketing and Branding

19min

Nostalgic Brands, Brands to Forget, and Spicy Thai Food

2min

Ceviche, Crudo Origins, and Favorite Sandwiches

2min

Snaxshot, the curatorial and slightly mercurial grocery newsletter and community, has grown into an industry force, read by consumer packaged goods executives and members of food media on a near-religious level. Andrea Hernández is the muscle behind this influential publication, and we were lucky to have her back in the studio to talk about what is interesting to her in the grocery store, or, shall we say, the “millennial bodega.” We also talk about nonalcoholic beers, Threads, our happy birthday Grimace hangover, grocercore, and how “Walmart is the new pantry Kith.”

More From Snaxshot:

Snack Boys, Snack Daddies, & Snaxshot with Andrea Hernández [YT]
Edible Cogitations: Weekly Wrap-Up [Snaxshot]
Mars to Buy Healthy Food Maker Kevin’s Natural Foods [Reuters]
This Is TASTE 217: Snaxshot [TASTE]

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This Is TASTE

254: Snaxshot

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Influence of Aesthetics on Consumer Behavior and Brand Relevance

The Nostalgic Niche: Exploring McDonald's Character Revivals and the Impact of Nostalgia Marketing

The Rise of Non-Alcoholic Beverages and the Appeal of NA Beer in Urban Culture

Grocer Core: The Fusion of Food, Retail, and Lifestyle Trends in the Millennial Generation

Remember Everything You Learn from Podcasts