This Is TASTE 254: Snaxshot
Jul 19, 2023
Andrea Hernández, the muscle behind Snaxshot, discusses the millennial bodega, nonalcoholic beers, Walmart as the new pantry Kith, grocercore, and more. The podcast explores nostalgic McDonaldland characters, Walmart's cool factor, success of non-alcoholic beverages, CPG trends, and culinary experiences like homemade ceviche.
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Grimace Shake Success
- Grimace shake's success comes from nostalgia, a powerful marketing tool.
- McDonald's strategically revived a 50-year-old character, resulting in a viral TikTok trend.
Walmart's Gen Z Strategy
- Walmart partners with trending creators, like Emma Chamberlain, to attract Gen Z.
- This strategy positions Walmart as the "pantry Kith" for younger audiences.
Mars' Health Halo
- Mars is building a "health halo" by acquiring brands like Kind and Kevin's Natural Foods.
- This strategy aims to diversify their portfolio beyond candy and chocolate.